Five Tips for Recruiting Online
When your company has a job opening, you want to fill it with the ideal candidate as quickly as you can. But all too often, the search process takes much longer than anyone would like. How can you improve your ability to find employees that make a significant, positive impact on the success of your business?
Online recruiting can give you quick and easy access to thousands of qualified candidates. And today, it is so much more than online job boards and resume banks. There are many social networking sites you can use to build your brand and increase your exposure to top talent. Here are five tips to make your online recruiting efforts shine:
Tip #1 – Use a variety of media channels. It is important to keep your open position listings up to date on your company page as well as online job boards like Monster and CareerBuilder. But if you want to really build your pipeline, make sure you cast a wide net. Leverage social networking sites like Facebook and LinkedIn to post openings for your followers. Who wouldn’t want an employee that already likes your brand? You can also use Twitter hashtags to announce job openings: #hiring.
Tip #2 – Know how to search for specific talents. Sometimes your company needs a candidate with a specialized skill set. How do you find a needle in a haystack? Know how to narrow down your search. For example, LinkedIn has a group for almost every industry or skill you can think of and these are great places to find the right candidates. You can also Meetup with potential candidates that meet your skill and location criteria. For example, if you are looking for mobile developers in Brooklyn, try joining the Brooklyn iOS Developer Meetup which has more than 650 members.
Tip #3 – Be an expert and add value. When you use social networking tools, be sure to update your company’s profile regularly and demonstrate its role as a thought leader in your industry. Start a blog, post videos , and visit online forums and post comments or recommendations. These activities enhance your company’s image, build the brand, and make candidates want to work for you. Try joining an online community like Quora where people share expertise in a subject area that aligns with your business needs. Participate frequently and be recognized as a subject matter expert.
Tip #4 – Embrace technology. In order to attract top talent, you have to show that your company can successfully use new technologies. Look at your recruiting strategy to see if there are other tools you could be using to build your pipeline. Does it make sense for your company to use mobile apps, location-based services, or QR codes?
Tip #5 – Follow up and follow through. Once you have attracted interested candidates, don’t lose them. Make sure you route qualified applicants to hiring managers for timely consideration. Gather immediate candidate-related feedback and keep candidates and referrals informed about where they stand in the process. Use recruiting tools to help automate the follow up process.
With so many sites and options to consider, recruiters need help managing the day to day administrative tasks involved in the recruiting process. The right online recruiting tools can help streamline the recruiting process and allow more time to focus on finding the best job candidates. Recruiting software simplifies the entire process from start to finish—from automatic posting of open positions to your company website and uploading to online job boards to generating offer letters and email communications. With the right software, you can spend more time building your pipeline of qualified candidates and fill open positions more quickly and efficiently.
See also: Hagel Search

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